Dublin, February 25 2008

Industry Leaders Join Forces to Boost Airline Ancillary Revenue

Datalex and CarTrawler have today entered into a strategic agreement which will combine the power and flexibility of the Datalex Travel Distribution Platform (TDP), with the multi-source procurement capability of CarTrawler’s Car Rental Distribution system. 

The core addition to the Datalex flagship product is immediately available to all users of TDP - and allows its customers to instantly access any number of CarTrawler’s 450 car hire companies, across 134 countries and 17,000 car rental locations in realtime, with a single uniform and unbiased view.  

Commenting on the agreement, Ornagh Hoban, Datalex VP Marketing & Strategy noted “Incorporating the CarTrawler procurement capability will enable rich, normalized and real time content procurement from multiple car rental sources which aligned with the reservations and distribution capability of TDP provides significant value-add to our customers. “  

Mike Mc Gearty, COO for CarTrawler stated "the ultimate product of this exciting partnership is an increase in car rental revenue for Datalex customers. It’s also worth noting that as CarTrawler is a neutral distribution system, we have enabled a new level of commercial flexibility between those same customers and the car hire companies they choose to partner with. We really see this as a win for airlines and car hire companies alike, and are delighted to be aligned with a forward thinking company like Datalex.”